Shuangyashan e-commerce training school

The successful use of contrast techniques can make the seemingly ordinary picture processing process contain rich connotations, showing the different levels and depths of advertising theme performance。On the basis of imagination, a rather obvious exaggeration is made of a certain quality or feature advertised in an advertising work in order to deepen or expand the cognition of these features。Literary critic Gorky said: "Exaggeration is the fundamental principle of creation。In this way, the essence of things can be more prominent or revealed, thus enhancing the artistic effect of the work。The functional scope of graphic design is so wide that it is not difficult to learn?Of course not, the course of graphic design is very rich, but it is not difficult to learn, as long as you master the correct method and review it is easy to learn。

Shuangyashan e-commerce training school

Because it is very demanding for its simplicity, generalization, and perfection, that is, to be perfect, it is difficult to find a better alternative, and its difficulty is far greater than any other graphic design。Packaging design is a more important element of product marketing strategy, packaging is a comprehensive reflection of brand concept, product characteristics, consumer psychology, it directly affects the consumer's desire to buy。As a means to realize the value and use value of commodities, packaging plays an extremely important role in production, circulation, sales, consumption and other fields。VI design, the full name of visual image recognition system design, is divided into corporate image design and brand image design。

Shuangyashan e-commerce training school

In the composition of the layout, only by reasonably unifying the form and content and strengthening the overall layout, can we obtain the unique social and artistic value of the layout composition, so as to solve the problem of what to say and how to say the design。Attach importance to the coordination principle of layout, that is, strengthen the layout structure of each layout element in the layout, as well as the correlation of colors。Through the layout, the overall fabric and coordination arrangement between the drawings, the layout presents an orderly and beautiful, orderly and beautiful, so as to achieve better visual effects。The basic requirements of being a graphic designer are: art foundation;Graphic design application course, color, plane composition;Engaged in graphic design work, the technical difficulty of each company requires different grades, the working time is more unstable, the creation speed is required, and the demand for talents is also relatively large。

Shuangyashan e-commerce training school

Visual elements: Conceptual elements are meaningless if they are not reflected in the actual design。Conceptual elements are usually embodied through visual elements, including the size, shape, color, and so on。Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements。Including: direction, position, space, center of gravity and so on。Practical elements: refers to the meaning, content, purpose and function of the design。Students can master the relevant design principles, Photoshop bitmap processing software, CorelDRAW vector graphics software and other drawing techniques in a short period of time;And the basic theory of graphic design, mode of thinking, module training, project design research and other practical courses。

Shuangyashan e-commerce training school

The theoretical study and practice of hue, brightness, saturation and tone in color composition are indispensable rational color knowledge。The artistic pioneers in the field of painting tried to match color feeling, which gave designers the experience of using color to express feelings。Each color combination forms a specific "tone."，Each tone will give people a different emotion for example: in many color books，Have an introduction，9 to 16 notes，23 great senses，126 little sensations and so on，Each sense gives examples of color combinations，Each tone (color sense) here is composed of colors of different brightness, hue, and saturation in proportion to the area。