Liaoning graphic design training institution

Designing diversified knowledge structure must require designers to have diversified knowledge and information acquisition methods。From the point, line, surface understanding, learn to master the plane composition, color composition, three-dimensional composition, perspective and other foundations;We need to have objective visual experience, establish the basis of rational thinking, master the physiological laws of vision, and understand the concept of design elements。One of the top 10 skills a design graduate should possess is: "Good sketching and the ability to draw freehand，A designer should have the ability to express visual graphics quickly and freely，Painting art is the source of design，A design sketch is a paper form of an idea，We have reason to believe，Drawing is the foundation of graphic design，Graphic design is the foundation of design!"

Liaoning graphic design training institution

Graphic design, also known as visual communication design, is the "visual" as a means of communication and expression, through a variety of ways to create and combine symbols, pictures and words, so as to create a visual representation used to convey ideas or messages。It is a common expression and is widely used。To present a product or subject directly and truly on the advertising page, make full use of the realistic expression ability of photography, painting and other techniques。Excellence, focus on the performance of the texture, form and functional use of the product, the exquisite texture of the product is shown incisively and vividly, giving people a realistic sense of reality, so that consumers have a sense of intimacy and trust in the promotion of the product。

Liaoning graphic design training institution

Enterprise visual communication resources to achieve the ideal brand communication effect。Advertising design refers to the intermediate process from idea to production。Advertising design is the combination of advertising theme, creativity, language, image, foil and other five elements。In order to achieve the purpose of attracting attention, the goal of advertising design is through advertising。Posters are an art of spreading information and a propaganda tool for mass communication。Posters are also called posters。Posted on the streets，Attract the attention of passers-by with its striking pictures，Poster design must have considerable appeal and artistic appeal，To play the image, color, composition, modeling and other elements to form a strong visual effect，The picture should have a strong visual center，Strive for novelty and simplicity，It also has unique artistic style and design characteristics。

Liaoning graphic design training institution

Technique is a skill, in today's flood of visual products to impress the audience is not easy, more visual works have been automatically ignored by people's eyes。There are several ways to get your message across？One is a complete and perfect design with traditional aesthetics, which will be appreciated, read and remembered by the audience。Two can be achieved in novel or unexpected ways (including in materials) and three are crazy amounts of advertising, with a blanket bombing。Which one do we need more？While all three methods can achieve the goal, we know that their returns are different。

Liaoning graphic design training institution

The decorative factors of the layout are composed of the combination and arrangement of points, lines and surfaces, and the use of exaggeration, metaphor and symbol technology to reflect the visual effect not only beautifies the layout, but also improves the function of information transmission。Decoration is made up of aesthetic features。Different types of layout information, there are different decorative forms, it not only plays a role in excluding other aspects, highlighting the layout information, but also allows the reader to enjoy the beauty。In order to make the layout better serve the content of the layout, it is very important to find a reasonable visual language of the layout, and it is also the embodiment of the big demands。Creative intention is a step of design and a part of thought activity in design works。

Liaoning graphic design training institution

Visual elements: Conceptual elements are meaningless if they are not reflected in the actual design。Conceptual elements are usually embodied through visual elements, including the size, shape, color, and so on。Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements。Including: direction, position, space, center of gravity and so on。Practical elements: refers to the meaning, content, purpose and function of the design。Students can master the relevant design principles, Photoshop bitmap processing software, CorelDRAW vector graphics software and other drawing techniques in a short period of time;And the basic theory of graphic design, mode of thinking, module training, project design research and other practical courses。